Lucra raised $10 million in a funding round co-led by 7GC and SeventySix Capital, with investments from Giannis Antetokounmpo and others to expand its B2B gamification software business.

Dec 05, 2024•11 months ago

Amount Raised

$10 Million

New YorkInformation Technology

Investors

Simplex EquityArk InvestGiannis AntetokounmpoSeventy Six Capital7 Gc

Description

New York startup Lucra has secured $10 million to enhance its B2B gamification software platform that allows companies to gamify user experiences. The funding, co-led by 7GC and SeventySix Capital, aims to capitalize on increasing interest in gamified engagement for customer loyalty.

Company Information

Company

Lucra Sports

Location

New York, New York, United States

About

Lucra is the leading technology provider of gamification services. Our B2B technology facilitates cash, e-commerce, or cashless contests within consumer platforms. Lucra's white-label Software Development Kit (SDK) provides partners with a comprehensive, turnkey solution to embed gamification technology directly into their platforms. This innovation offers features previously unavailable to enterprise Partners, including natively integrated real-money, free-to-play, and peer-to-peer contests within their platforms.

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