Lucra raised $10 million in a funding round co-led by 7GC and SeventySix Capital, with investments from Giannis Antetokounmpo and others to expand its B2B gamification software business.
Lucra raised $10 million in a funding round co-led by 7GC and SeventySix Capital, with investments from Giannis Antetokounmpo and others to expand its B2B gamification software business.
12/05/24, 1:45 PM
Location
new yorkMoney raised
$10 million
Industry
information technology
Investors
Simplex Equity, Ark Invest, Giannis Antetokounmpo, Seventy Six Capital, 7 Gc
New York startup Lucra has secured $10 million to enhance its B2B gamification software platform that allows companies to gamify user experiences. The funding, co-led by 7GC and SeventySix Capital, aims to capitalize on increasing interest in gamified engagement for customer loyalty.
Company Info
Location
new york, new york, united states
Additional Info
Lucra is the leading technology provider of gamification services. Our B2B technology facilitates cash, e-commerce, or cashless contests within consumer platforms. Lucra's white-label Software Development Kit (SDK) provides partners with a comprehensive, turnkey solution to embed gamification technology directly into their platforms. This innovation offers features previously unavailable to enterprise Partners, including natively integrated real-money, free-to-play, and peer-to-peer contests within their platforms.