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Looma raised $10M in a funding round led by YETI Capital to expand its platform across new and existing retail partners.

Sep 26, 202410 months ago

Amount Raised

$10 Million

DurhamDigital MediaSocial Media

Investors

Family OfficesYeti Capital

Description

Looma, a Durham, NC-based in-store digital media company, raised $10M in funding from a group of family offices, YETI Capital, and current investors. The company plans to use the funds to enhance its platform and extend its product offering.

Company Information

Company

The Looma Project

Location

Durham, North Carolina, United States

About

Looma is a Durham, NC-based in-store digital media company led by CEO Cole Johnson. They provide an in-store digital media platform focused on storytelling, education, and recommendations to help retailers modernize and monetize their stores. Their network of screens enables brands to share their story directly at the point of decision. Looma collaborates with independent filmmakers and creators to produce and edit content for their platform.

Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech

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