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Lit Method, The Leader In Low Impact Fitness, Announces Key Investment From Marcy Venture Partners And Pro Athlete To Expand Brand'S Foothold In Low Impact At Home Training

Apr 27, 2021•about 4 years ago
Los Angeles

Description

LIT Method, the Los Angeles-based fitness company specializing in high-intensity, Low Impact Training (LITTM), and its founders, Justin and Taylor Norris, today announced an investment from Marcy Venture Partners (MVP), the venture capitalist firm co-founded by Shawn "JAY-Z" Carter, Jay Brown, and Larry Marcus. The round also includes an investment from former Los Angeles Dodger and five-time MLB All-Star Adrian Gonzalez.

Company Information

Company

Lit Method

Location

Los Angeles, California, United States

About

Through its Los Angeles-based fitness studio, LIT On-Demand platform, and patent pending multifunctional LIT Strength Machine, LIT Method delivers a first of its kind, high-intensity, low impact strength training workout. Created by husband-and-wife duo, Justin and Taylor Norris, LIT is a combination of physical therapy, injury prevention, and personal training — and the LIT Strength Machine is an all-in-one water rower, Pilates reformer, and resistance band training system. Known for delivering on its promise of 'no running, no jumping, and no weights,' the method is designed to build bodies, not break them. Learn more about LIT Method at www.litmethod.com and follow LIT Method on Instagram @litmethod.