The German startup, which participated in Brent Hoberman’s Founders Factory accelerator program in 2019, also received funding from the UK’s VC Venrex and angel investor Georgie Smallwood, part of Accel’s first cohort of Scouts and chief product officer at micro mobility startup Tier. The company, which has been largely bootstrapped since its 2018 launch, will use the funding to expand internationally and develop its live shopping SaaS solution into a one-stop-shop for social commerce experiences. Having worked with an impressive roster of retail clients including Marks & Spencer, AVON USA and L’Oréal, LiSA is the world’s most customisable yet easy-to-implement headless content management system (CMS) that allows online retailers or marketplaces to develop their own live and social e-commerce experiences at scale.