LinkAja secures strategic investment from Mitsui to strengthen ecosystem and business strategies.
Mar 27, 2024•over 1 year ago
Investors
Mitsui & Co., Ltd.
Description
LinkAja, the Indonesian digital wallet, secured a strategic investment from Mitsui & Co., Ltd., marking the first investment by a global company in LinkAja. The investment is aimed at further strengthening LinkAja’s ecosystem and business strategies, including collaboration with LinkAja’s State-Owned Enterprises (SoE) shareholders. Mitsui's investment is part of its strategic approach to developing its digital finance business and accelerating strategic collaboration between LinkAja’s ecosystem and Mitsui ecosystem in Information & Communication Technology (ICT), retail, and other businesses to accelerate economic and financial inclusion in Indonesia.
Funding Insights
Based on industry dataVC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers