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Liftoff received a minority investment from General Atlantic to expand operations. The financial terms of the deal were not disclosed.

Jul 02, 20257 days ago
Redwood CityArtificial IntelligenceSoftware

Investors

BlackstoneGeneral Atlantic

Description

Liftoff, a Redwood City, CA-based provider of an AI-powered performance marketing platform, has received a minority investment from General Atlantic. The amount of the deal was not disclosed. The company plans to utilize the funds for expanding operations and development efforts. General Atlantic joins existing majority investor Blackstone in supporting Liftoff's growth.

Company Information

Company

Liftoff

Location

Redwood City, California, United States

About

Liftoff helps mobile businesses maximize their revenue. It provides machine learning-powered marketing, monetization, and creative solutions that create better ad experiences and connect people with the products they love.

FundzWatch™ Score

88
Medium Activity

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Funding Insights

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VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers

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