Liftoff, a Redwood City, CA-based provider of an AI-powered performance marketing platform, has received a minority investment from General Atlantic. The amount of the deal was not disclosed. The company plans to utilize the funds for expanding operations and development efforts. General Atlantic joins existing majority investor Blackstone in supporting Liftoff's growth.

Blackstone

General Atlantic

Liftoff helps mobile businesses maximize their revenue. It provides machine learning-powered marketing, monetization, and creative solutions that create better ad experiences and connect people with the products they love.



https://liftoff.io/

Liftoff received a minority investment from General Atlantic to expand operations. The financial terms of the deal were not disclosed.

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