Softbank-Backed On-Demand Laundry Startup Laundrygo Picks Up $37M Series C

Mom-and-pop stores and franchises — mostly offline — account for about 95% of the laundry market in South Korea, according to Laundrygo CEO Sung-woo Cho. But his South Korea–headquartered startup aims to digitize the laundry industry in the country. How? Through an on-demand mobile app that enables users to place an order to pick up and drop off their laundry and dry cleaning within 24 hours. The outfit also operates laundromats and smart factories to handle washing and drying clothes.