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Latana Raises €36M In Series B Round Led By Oxx

Sep 08, 2022almost 3 years ago

Amount Raised

€36 Million

Round Type

series b

BerlinAdvertising

Description

Latana, an AI-powered brand tracking and consumer insights platform, has raised €36 million a Series B equity and debt financing round led by Oxx, a specialist growth-stage SaaS investor.

Company Information

Company

Latana

Location

Berlin, Maryland, United States

About

Latana also uses its technology to understand the underlying forces behind the opinions of people worldwide with special initiatives including the Democracy Perception Index, which is the largest annual study on the global perception of democracies.Since its launch in 2019, as a response to a pressing need for companies to better understand their audiences and brand perception, Latana has been leading the way in the world of brand tracking.

Funding Insights

Based on industry data
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech

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