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Knit Raises Seed Funding To Fuel Growth In Gen Z And Millennial Market Insights

Jun 14, 2022•over 3 years ago

Round Type

seed

Austin

Description

Knit, the leading consumer insights startup that empowers brands to make customer-centric decisions through voice of consumer video feedback, today announced an oversubscribed seed funding round of $3.55M. The round is led by Silicon Road Ventures with participation from Bread and Butter Ventures, Alumni Ventures, Bootstrappers.mn, Operate Studio, and TiE Global Angels. Knit’s technology enables customers to tap into a network of over 1 million Gen Z and 4 million Millennial consumers to gather on-demand video feedback and quick-turn quantitative data.

Company Information

Company

Knit

Location

Austin, Texas, United States

About

Since 2021, Knit is on a mission to help brands make meaningful, customer-centric decisions through voice of consumer video feedback, at scale. Knit focuses on utilizing its network of young consumers to provide brands with detailed consumer insights based on video feedback and quantitative surveys. Over 30+ brand customers such as JBL, NASCAR, the WNBA and Moët Hennessey (for 21+ Gen Z-ers) leverage Knit’s access to a panel of one million Gen Z consumers to gather and analyze on-demand video feedback at scale. Knit partners with emerging CPG, sports, consumer tech and other Fortune 500 brands in an effort to help guide product development and brand strategy. Through the use of its panel and innovative technology, Knit is able to generate accurate insights from quantitative, text, and video feedback to influence product and marketing decisions helping brands connect and grow faster with their audiences. Knit is based in Austin, Texas. For more information about Knit, visit https://goknit.com/.