Additionally, as focus rises on first party-data accuracy and insights while third party cookies become obsolete, Klearly provides quicker time-to-trust by reading between the lines of data and providing immediately actionable insights. Headquartered in Research Triangle Park, NC, Klearly uses data science and machine learning to help marketing, sales, and customer success teams collaboratively understand how they're contributing to the business and prioritize their work to most effectively grow revenue. Klearly is well-positioned to provide this critical decision support using prescriptive analytics. "We see several trends—a shift in marketing, prioritizing efficient scaling and a B2B revenue talent shortage—colliding and driving more data driven go-to-market decisions, which is why we believe Klearly is the right company at the right moment," said Joe Raczka, Chief Investment Officer, York IE.