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Kard secures $15m growth capital from Trinity Capital to enhance its rewards platform and expand into new markets.

Oct 22, 202510 days ago

Amount Raised

$15 Million

New YorkInformation Technology

Investors

Trinity Capital

Description

Kard Financial has received $15m in growth capital from Trinity Capital to support its expansion and innovation efforts. This funding will help Kard scale its platform and enter new markets. Kard operates a rewards infrastructure facilitating loyalty for banks and FinTechs. The partnership aims to modernize loyalty programs using data-driven insights.

Company Information

Company

Kard

Location

120 E. 23rd St., 4th Floor

New York, New York, United States

About

Kard's Rewards Infrastructure and Demand Platform makes loyalty more rewarding by simplifying the rewards experience for cardholders, financial institutions, and merchants. Utilizing the Kard API, financial institutions — including neobanks, traditional banks, and any other card issuer — can quickly and easily build their own customizable rewards program, driving cardholder engagement and loyalty by connecting users to the brands they love and rewarding them for everyday purchases. Powering rewards for over 45 million cardholders in the Kard issuer and partner network, Kard drives new customer acquisition and loyalty for thousands of in-store and online merchants across the US.

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Funding Insights

Based on industry data
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VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech