Jendaya Raises Funding To Scale Its Africa-Focused Luxury E-Commerce Platform

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Diverse designers. Curated by culture. Shipped globally. JENDAYA meaning 'thankful' in the Zimbabwean dialect of Shona, is a luxury, people-powered e-commerce platform. We sell luxury fashion online from across the globe and ship it globally. Being the first platform to prioritise the African shopper and thus open up new markets for luxury designers. JENDAYA aims to become the leading purveyor of luxury goods in Africa - providing a lucrative route for international luxury companies into Africa and the operational savvy and network to transform and empower African luxury brands into successful online businesses, setting a new standard of diverse luxury. JENDAYA uses the authentic power of community and culture to serve the rising interest in luxury fashion of consumers across generations with a format more akin to a shoppable fashion editorial digital magazine, than the transactional online stores that currently dominate in the market. We make sure to leverage our global network of tastemakers, we are your plug for luxury fashion. This is not a lift and shift of the existing global luxury ecommerce playbook. JENDAYA brings a first-hand understanding of the nuanced nature of luxury as well as what it takes to successfully run online marketplace operations in Africa to create an unrivalled online luxury experience.