But through services like agent coaching and “automated contact center quality assurance,” the company aims to boost conversion rates, customer satisfaction, and service levels in a largely hands-off fashion.“Business-to-consumer (B2C) The platform can detect call outcomes such as purchases made, appointments set, or applications submitted, he explained, and group conversations into topics based on speech similarities — identifying call topics (e.g., claim filing) and top-spoken words (e.g., “best price”) and optionally pushing and pulling the data to/from third-party marketing apps including Google Ads. Invoca doesn’t claim to solve all of these problems. ”Invoca was founded in 2008 by Colin Kelley, Jason Spievak, and Robert Duva in Santa Barbara, California. “Invoca solves a critical problem for businesses – the broken customer experience,” Johnson said.