Interrodata® Raises Funding From Fuel Ventures To Scale Their Team To Meet Demand

Jun 28, 2023•about 2 years ago

LondonBig DataMachine LearningSaasArtificial IntelligenceSoftwareAnalytics

Investors

Fuel Ventures

Description

Interrodata®, the UK-based analytics software company, announced today an investment of £2.2m from London-based Fuel Ventures. The funding enables Interrodata to realise its ambition of ridding the CPG industry of mundane analytics which have historically put the brakes on the commercial performance of many of the world's best-known brands.

Company Information

Company

Interrodata

Location

London, Ontario, Canada

About

Interrodata is a pioneering software-as-a-service company specialising in AI-powered investigative analysis and storytelling. Blending deep CPG and Retail experience with enterprise-grade software expertise, Interrodata serve global clients from a UK base. Interrodata works with clients who are data-rich but insight-poor to help them to discover, prioritise and unlock revenue growth opportunities. Interrodata are the experts behind IDATM, the Investigative Decision Analytics platform - a user-friendly insights assistant that allows commercial and marketing teams (whatever their data and analytic skills) to discover the patterns that really matter in their data and guide them to action. IDA saves organisations up to 90% of their analytics time, enabling clients to lead the thinking and action that drives value.

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VC-backed spending patterns

VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers

Interrodata® Raises Funding From Fuel Ventures To Scale Their Team To Meet Demand

Investors

Description

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