Robson-Kanu’s wellness drinks company Innate-Essence secures £15m investment from AG Barr to fuel global growth and expand its retail strategy.

Aug 01, 2025•20 days ago

Amount Raised

£15 Million

LondonNutritionDietary SupplementsFitnessWellnessHospitalityFood and BeverageHealth Care

Investors

Ag Barr

Description

Ex-footballer Hal Robson-Kanu has secured a major investment of £15m for his wellness drinks company, Innate-Essence, from AG Barr. The investment grants AG Barr a 51.1% controlling stake in the company. The funds will be used to accelerate the brand's international growth and substantially increase marketing efforts. Innate-Essence is known for its turmeric-based wellness shots and has partnerships with high-profile sports teams.

Company Information

Company

Innate-Essence

Location

London, England, United Kingdom

About

Innate-Essence is the business behind the Turmeric Co and Raw Hydrate brands, focusing on the wellness drinks market. It was founded by former Wales international Hal Robson-Kanu after he experienced health challenges that inspired him to promote wellness through functional drinks. The company specializes in turmeric-based wellness shots and offers subscription services for consumers. Innate-Essence has quickly gained traction in the health sector with significant partnerships in sports and retail.

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VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers

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Robson-Kanu’s wellness drinks company Innate-Essence secures £15m investment from AG Barr to fuel global growth and expand its retail strategy.

Investors

Description

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Company Information