Improovy, a platform for connecting homeowners with trusted painting contractors on demand, today announced that it has raised $2.79 million in a round led by M25. Additional participation came from Matchstick Ventures; Allos Ventures; MATH Venture Partners; FJ Labs; Pareto Holdings; and Techstars (a follow-on investment). The funds will be used to propel hiring efforts, technology development, and geographical expansion.