Digital Catapult invests £400,000 in Immersely to scale its deep tech solution and expand across the UK’s creative industries.

Sep 30, 2025•3 days ago

Amount Raised

£400,000

Round Type

seed

SheffieldGaming

Investors

Digital Catapult

Description

Digital Catapult has announced a £400,000 investment in deep tech startup Immersely to scale its solution and expand across the UK’s creative industries. Immersely’s technology uses deep machine learning and anonymised biometric data to determine how video game players emotionally respond to content. With this funding, Immersely aims to build the world’s first fully interactive gameplay interface. The startup has successfully tested its solution with 3,000 players, achieving 90% accuracy in sentiment analysis.

Company Information

Company

Immersely

Location

Sheffield, England, United Kingdom

About

Immersely is a deep tech startup that utilizes deep machine learning and biometric data to analyze and enhance players' emotional responses to video game content. Founded in 2022, the company aims to redefine the creative economy, particularly in the gaming industry, by providing insights that help game developers improve player engagement and satisfaction. Their technology has tested successfully with thousands of players, delivering hyper-personalized gaming experiences. Immersely has applications in various genres including horror and health and wellness.

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