Content commerce platform Hypd has raised $4 million in a pre-series A round from Orios Venture Partners.Existing investors Sauce VC and Better Capital also participated in the round, it said in a statement. What the funds will be used forThe startup said it will utilise the funds to speed up the acquisition of creators, branch out into more categories, and expand its team and product.Founded in 2020 by former Innov8 founding partner Ashwarya Garg and Innov8 executive Akshay Bhatnagar, Hypd’s platform enables creators to build their digital storefronts to curate products and services and enable a native checkout for their followers on social media. Hypd has experienced over 40-fold GMV growth, while its creators’ total earnings have touched a million dollars, the statement said.Discover the stories of your interestBlockchain5 StoriesCyber-safety7 StoriesFintech9 StoriesE-comm9 StoriesML8 StoriesEdtech6 Stories“There has been a global explosion of creators harnessing the power of their self-built online communities. By leveraging their own distribution, creators will directly be responsible to drive 30% to 40% of all ecommerce, in this decade