Global sports & entertainment agency Paradigm Sports today announced it has led the closing of an initial seed funding round in the revolutionary basketball technology platform Huupe, the world's first smart basketball hoop that allows you to train like a pro, track your performance and compete against other basketball players anywhere in the world. In addition to Paradigm Sports' investment, Founder & CEO Audie Attar will join Huupe's Board of Directors as a founding board member to provide strategy and guidance on scaling the product and its go-to-market strategy.