Rebel toy executives - Kevin Mowrer, Adrian Roche, Dave Ciganko and Henry Kates - are bringing wonder back to play with the launch of HUGE! Play. This bold new company is designed to disrupt family entertainment as we know it. After amassing a rich understanding of how the world's leading toy companies brought toys to market, this group of industry executives saw a gap and opportunity to create stunning products for Millennials and Gen-Z by starting with the fans. Stay tuned for the first innovation under the HUGE! Play umbrella: GAMEBUD™, the world’s first talking-animatronic smart game gear. Featuring a live-connection to your gaming platforms, the GAMEBUD™ will bring never-before-seen, two-way interactions to your gameplay. GAMEBUD™ Talking Tom® will be sold exclusively through the HUGE! Play Talking Tom® marketplace at Gamebud.com. Pre-orders begin this October for the 2021 holiday season.