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Santiago-based Houm plans to use the new capital mostly to expand to 15 new cities across Mexico, Colombia and Chile — the three countries in which it currently operates — as well as to triple its current headcount of 350.The startup had used its seed capital to expand and consolidate in Bogota, Colombia, and Mexico City. After that, the company creates a digital contract to all parties involved.“Houm is the only and biggest proptech in the Spanish-speaking LatAm doing rentals, sales and property management,” Labra told TechCrunch. Hatim Khety, partner at Goodwater Capital, noted that home seekers in Latin America have been underserved for some time.“With Houm’s seamless search experience and digital closing process, the company is pioneering a consumer experience that is significantly better than the status quo,” he wrote via email. Once the property is published, Houm provides tours to prospective renters of buyers, either virtually or in person. Houm also developed an AI algorithm called ReV, which allows clients and owners to instantly know the optimal rental or sale price of any property based on other similar properties in the area they are considering.
Santiago