A women-led startup called Honeycomb is launching its private social app for families, backed by $4 million in seed funding led by Peter Boyce at Stellation Capital. For now, however, the app is free as the startup gets the new app off the ground. The company is working to address how to include the family’s elder users into the platform, which may include adding support for exporting its content to be shared elsewhere. (This opt-in won’t happen immediately, but is now rolling out, the company clarifies.) Because Honeycomb is effectively a new app, the startup isn’t sharing user figures. “Honeycomb has the potential to bring the family album into the 21st century. Of note, Honeycomb is the first startup Boyce is backing with his new firm, Stellation Capital, founded this year after he left General Catalyst. Honeycomb, by comparison, is private by default.“Only your family gets to choose who is in here, and I do think that is a pretty different philosophical approach,” says Lin. Honeycomb is also different from mainstream social apps because it will be a subscription-based service, not one that’s monetized through advertising. “Honeycomb is a truly mission-driven company, using technology to advance one of our most basic and long-standing human desires: to archive and share our family’s memories,” said Stellation’s Peter Boyce about his investment in the startup.