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Honestly raises Rs 3.2 crore in a pre-seed funding round led by Better Capital and QED Innovations

Jul 18, 2024about 1 year ago

Amount Raised

₹32 Million

Round Type

seed

BengaluruInformation Technology

Investors

CredPolygonFlipkartQed InnovationsBetter Capital

Description

Honestly, an AI-powered beauty and personal care (BPC) review platform, raised Rs 3.2 crore in a pre-seed funding round led by Better Capital. The round also saw participation from Kunal Shah-led QED Innovations, and senior leaders from Flipkart, Polygon, and Cred. The funds will be used for the initial product launch and to achieve early signs of product-market fit.

Company Information

Company

Honestly

Location

Bengaluru, Karnataka, India

About

Honestly is an AI-powered beauty and personal care (BPC) review platform founded in April 2024 by Karishma Rathaur and Madani. It enables peer-to-peer connections for exchanging product reviews and plans to focus on business-to-business (B2B) revenue model. The platform aims to reach 1 million users in India in the next few years and is focused on addressing the confusion in the beauty and personal care market caused by social media.

Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech

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