In-Home Product Testing Platform Highlight Announces $7M Seed Funding Round
03/15/22, 6:00 AM
Money raised
$7 million
Round Type
seed
Highlight, an innovative platform for in-home user testing (IHUT), is excited to announce an additional $7 million in venture capital funding, to total $8.2M raised to date. Highlight is disrupting physical product testing by increasing the speed and accuracy of results with proprietary technology and audiences. The company's mission is to help consumer products exceed the rising bar consumers have, in an environment where 95% of the 30,000 products launched each year fail.
Company Info
Additional Info
Highlight is a next-gen market research business using technology to generate targeted, efficient, agile consumer insights for established and emerging CPG brands. This Agile IHUT platform and an engaged consumer panel community help co-create better products for tomorrow. For more info about the company, visit www.letshighlight.com
SOURCE Highlight