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High Street Essentials Raises Rs 25.5 Crore Led By Existing Investors

May 19, 2021about 4 years ago

Amount Raised

₹255 Million

Round Type

seed

Description

High Street Essentials (HSE), which owns brands FabAlley and Indya, has raised Rs 25.5 crore led by existing investors Elevation Capital, India Quotient, Dominor Holding and family offices.

Company Information

Company

High Street Essentials

About

“Over the course of 2020, HSE heavily strengthened its digital presence with new initiatives such as a subscription-based shopping experience, and catalogue curation with AI-based recommendations based on customers’ affinity and data mining,” the company said in a statement. It is planning to make its supply chain more agile by in-housing key production processes such as printing and embroidering, enabling a 30-day mind-to-market production turn-around, comparable to global fashion leaders such as Zara and Boohoo, the company said.

Funding Insights

Based on industry data
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech