High Street Essentials Raises Rs 25.5 Crore Led By Existing Investors
05/19/21, 1:57 AM
Money raised
₹255 million
Round Type
seed
High Street Essentials (HSE), which owns brands FabAlley and Indya, has raised Rs 25.5 crore led by existing investors Elevation Capital, India Quotient, Dominor Holding and family offices.
Company Info
Company
High Street Essentials
Additional Info
“Over the course of 2020, HSE heavily strengthened its digital presence with new initiatives such as a subscription-based shopping experience, and catalogue curation with AI-based recommendations based on customers’ affinity and data mining,” the company said in a statement. It is planning to make its supply chain more agile by in-housing key production processes such as printing and embroidering, enabling a 30-day mind-to-market production turn-around, comparable to global fashion leaders such as Zara and Boohoo, the company said.