“Over the course of 2020, HSE heavily strengthened its digital presence with new initiatives such as a subscription-based shopping experience, and catalogue curation with AI-based recommendations based on customers’ affinity and data mining,” the company said in a statement. It is planning to make its supply chain more agile by in-housing key production processes such as printing and embroidering, enabling a 30-day mind-to-market production turn-around, comparable to global fashion leaders such as Zara and Boohoo, the company said.