Amount Raised
€60 Million
HamburgDescription
Sport Alliance (“the Group”), a Hamburg-based provider of innovative software solutions and services to gyms and fitness suites, today announces it has secured a growth investment of €60m from PSG, a leading growth equity firm that focuses on partnering with middle-market software and technology-enabled services companies.
Funding Insights
Based on industry dataTech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech