Amount Raised
$2 Million
Round Type
seed
Description
Gruvi, a line of non-alcoholic beer and wine led by a dynamic sister and brother duo, today announced its seed capital raise of $2.0 million. The round was led by Rockies Venture Club with participation from Maple Leaf Angels, Head and Heart Capital, several private investors and debt financing through BDC capital. Notable investors include Phil Donne, previous CEO of Campbell Soup and Kellogg Canada, Rita Valois, previous CIO of Treasury Wine Estates and Jim Spatz, President of Southwest Properties. To support leadership and strategy, Phil Donne and Jill Holmstrom, Director of Innovation at SRG, will take on an active advisory role while Rita Valois will join Gruvi's Board of Directors