Greenfly raised $14M in a VC round led by Dassler's ADvantage and NBA Investments for its digital content management platform.

Apr 04, 2024•over 1 year ago

Amount Raised

$14 Million

Santa MonicaInformation Technology

Investors

Iconica PartnersVerance CapitalElysian Park VenturesMercato VenturesRyan Sports VenturesNbaA Dvantage

Description

Greenfly has raised $14 million in new venture capital funding led by ADvantage, the sports tech investing fund of the Dassler family of Adidas fame. The round also saw participation from new investors such as the NBA, Ryan Sports Ventures, and Mercato Ventures' AI fund, along with existing investors like Elysian Park Ventures, Verance Capital, and Iconica Partners.

Company Information

Company

Greenfly, Inc.

Location

100 WILSHIRE BLVD. SUITE 700

Santa Monica, California, United States

About

Greenfly is the leader in real-time digital content flow. The Greenfly software platform and mobile app empower sports & entertainment organizations to automate the collection, automated organization and distribution of short-form videos and photos to anyone, organically growing audiences and increase revenue. Greenfly has been powering sports, media and entertainment brands since 2014, and has been named one of the fastest-growing organizations in California by Inc. magazine. Headquartered in Santa Monica, California, Greenfly has sales offices across the U.S. and in Europe.

FundzWatch™ Score

Medium Activity

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VC-backed spending patterns

VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers

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