The company plans to use the investment to accelerate product innovation and team growth. The company will also continue to advance its natural language processing and machine learning tech to deliver personalized communication feedback to its users. The company plans to add new categories in which to offer suggested improvements, while also working to become more ubiquitous. The company says as more people are connecting across more online platforms, it’s important to get communication right in order to achieve individual and business goals, which is what it aims to help its users accomplish.“As the world has digitized, people communicate more than they ever have—yet it has never been so difficult Grammarly’s long-term and ambitious approach also aligns with our approach to investing.”Grammarly operates on a freemium model, where paid tiers give users more tools beyond grammar and spelling checks to include things like word choice, sentence rewrites, tone adjustments, fluency, formality level, and plagiarism detection. “Grammarly is one of the few businesses in the world focused on solving this problem.