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As Brands Clamour To Back Causes, Good-Loop Raises $6M For Its View-To-Donate Ad Platform

Feb 24, 2022•over 3 years ago

Amount Raised

$6 Million

Description

Online advertising is generally terrible and our expectation that ‘information should be free’ has tragically even ended up powering disinformation-filled social networks like Facebook. Many companies have tried and failed to turn advertising into a way to power good causes. What is to be done?

Company Information

Company

Good Loop

About

Good-Loop says its ‘view ads to donate’ model delivers more meaningful brand engagement, cost-free philanthropy from users, and has an ad recall “4.5X higher than the industry standard” says the company. Using this model, Good-Loop claims to have now raised more than $5M for charities around the world, including Save The Children, WaterAid, Feeding America and the WWF.