As well as insurance and payment plans Gaia says it has a predictive technology that predicts the number of rounds a couple will likely need in addition to the clinics that can offer the right treatment, based on clinical data sets. “With more people turning to fertility solutions, Gaia’s offer is well placed to play a vital role in helping huge numbers of families who are frozen out of the treatment process based solely on financial reasons beyond their control.”This is the second investment led by Atomico’s Consumer Partner Astafyeva (her first being Zapp’s Series A with Lightspeed), since she joined as partner from Felix Capital.Gaia was founded in 2019 by Nader AlSalim after he and his wife had to use IVF themselves, and he realized how unpredictable the costs for the treatment could be. Gaia is a startup that is effectively out to ‘de-risk’ the whole process of IVF fertility treatment, using products like personalized insurance and payment plans.