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Fruitful raised $33M in equity funding across a seed and Series A round led by Emigrant Bank and 8VC to provide financial planning services through a mobile app.

Mar 12, 2024over 1 year ago

Amount Raised

$33 Million

Round Type

series a

New YorkFinancial ServicesSoftware

Investors

Hero Founder And Ceo Kal VepuriElad GilFounders FundLux Capital8 VcEmigrant Bank

Description

Fruitful emerged from stealth with a total of $33 million in equity funding raised across a seed and Series A round. Emigrant Bank led the company’s $8 million seed round, while 8VC led its $25 million Series A. The company also raised $4 million in a convertible note, oversubscribing the Series A. Other backers include Lux Capital, Founders Fund, Elad Gil, Hero founder and CEO Kal Vepuri, along with founders of Brex, Gemini, Tagomi, and others.

Company Information

Company

Fruitful

Location

New York, New York, United States

About

Fruitful makes it simple, affordable, and transparent to get great advice from a friendly expert dedicated to your financial wellness. Our Guides work with members through 1:1 video sessions focused on getting them organized, optimized, and on track to actually hit their financial goals. Then, we provide technology and tools to take action, making sure progress happens quickly and consistently.

Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech

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