The companies encouraged the wrong behaviors from their users, and have become popular because they’re addictive, he says. Although the startup will take the learnings from social apps and products he’s helped create for teens, its apps won’t be solely aimed at Gen Z users. Despite that fact, the startup raised a seed round of $3 million in about a week’s time. Instead, the startup plans to test a suite of products, experiences, features, and even various design elements before bringing anything to the public. The company also wants to include the perspectives of those outside Silicon Valley, Sayman says. Prior to starting Friendly Apps, Sayman was working at Twitter.