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Freewill Raises $30 Million In Series B To Transform Nonprofit Fundraising Via Non-Cash Giving

Mar 02, 2022•over 3 years ago

Amount Raised

$30 Million

Round Type

series b

Description

FreeWill, a social-good enterprise at the nexus of philanthropy and estate planning, today announced it has raised $30 million in Series B funding round led by Bain Capital Double Impact alongside existing investors. This round follows a previous Series A financing led by ICONIQ Growth, which also included QED Investors, Ulu, Highland, Pear, and HearstLab. FreeWill will use the new capital for product development and scaling its capabilities in providing nonprofits comprehensive planned and major giving support.

Company Information

Company

Free Will

About

FreeWill is a social-good enterprise offering online tools that empower Americans to address commonly faced estate planning needs and make charitable donations in tax-advantaged ways, all for free. FreeWill also features a charitable giving platform that makes it easier for nonprofit fundraising teams to unlock transformational non-cash gifts. Through its partnerships with 1,000+ nonprofits who understand that major gifts often are part of estate plans, the company is also able to provide a comprehensive suite of estate planning and related tools to consumers free of cost. To date, FreeWill has generated nearly $5 billion in planned and real-time gifts for more than 10,000 nonprofits while helping more than 460,000 consumers create wills and plan their estates.

Funding Insights

Based on industry data
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech