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Frameplay Announces $8 Million Series A Funding Round Led By Hiro Capital To Deliver Intrinsic In-Game Experiences Built And Backed By Gamers

Dec 08, 2021•over 3 years ago

Amount Raised

$8 Million

Round Type

series a

San Francisco

Description

Frameplay, the global leader in constructing immersive intrinsic in-game advertising experiences, today announced its $8 million Series A funding round. The financing round was led by Hiro Capital and includes other investors heavily involved in the gaming industry, bringing key strategic value for Frameplay’s long-term growth.

Company Information

Company

Frameplay

Location

San Francisco, California, United States

About

With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services. “Frameplay was founded with a mission of creating gamer-first experiences by seamlessly inserting advertisements without disrupting gameplay,” said Jonathon Troughton, co-founder and CEO of Frameplay. Frameplay enables game developers to easily place impactful advertising intrinsically within video game environments without disrupting the gameplay performance or experience. Frameplay is the pioneer in intrinsic in-game advertising, the newest ad context recognized by the IAB US, IAB UK, and MRC.