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Fraganote Fragrances has raised $1 million in a pre-Series A funding round led by Rukam Capital to expand its fragrance portfolio and enhance distribution efforts.

Aug 06, 20254 days ago

Amount Raised

$1 Million

Round Type

series a

New DelhiLifestyleRetailFashionE Commerce

Investors

Rukam Capital

Description

Fraganote Fragrances, a modern Indian fragrance brand, raised $1 million in pre-Series A funding led by Rukam Capital. The capital will be used to expand its portfolio and improve supply chain capabilities for pan-India distribution. Additionally, the brand aims to enhance consumer engagement through partnerships and pop-up activations. With a focus on contemporary Indian lifestyles, Fraganote seeks to redefine the fragrance market in India.

Company Information

Company

Fraganote Fragrances

Location

New Delhi, Delhi, India

About

Fraganote Fragrances is a modern Indian fragrance and perfumery brand co-founded by Garima Kakkar and Arjun Anand. The brand focuses on creating unique scents that reflect contemporary Indian lifestyles and preferences, with a range of in-house developed perfumes like Baked Vanilla and Drunken Cake. Fraganote aims to revolutionize the Indian fragrance market by developing a luxury brand that resonates with a new generation of consumers. It is committed to enhancing consumer engagement through omnichannel strategies and immersive experiences.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers