Formulate, the “chemist to consumer” service and customized personal care brand, today announced it has completed a $1.4M Seed round of financing led by noteworthy angel investors including Jason Calacanis and his Syndicate.

Formulate, a US-based company, currently offers customized shampoo and conditioner. Customers initially complete an online survey, and are then paired with a formulation chemist that answers questions and can adjust the formula iteratively, over time. Its innovative manufacturing platform delivers individualized formulas at scale. For more information visit http://www.formulate.co

Formulate raises $1.4M led by Jason Calacanis and his Syndicate

Formulate raises $1.4M led by Jason Calacanis and his Syndicate

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