Pattern, Formerly Creative Agency Gin Lane, Raises $60M To Acquire Direct-To-Consumer Home-Centric Brands; Announces Acquisition Of Gir

Pattern, a family of brands with the shared mission of enjoying daily life, announced today that it has raised $60 million of debt and equity capital. The capital will be used to accelerate the business to its next phase and acquire a select number of direct-to-consumer (DTC) businesses with healthy and sustainable margins, a loyal customer base, and a focus on home-centric goods that are thoughtfully-made and design-forward. The financing included participation from existing investors Kleiner Perkins, RRE Ventures and Primary Venture Partners, as well as participation from new investors Victory Park Capital, HOF Capital and RSE Ventures.