Pattern, a family of brands with the shared mission of enjoying daily life, announced today that it has raised $60 million of debt and equity capital. The capital will be used to accelerate the business to its next phase and acquire a select number of direct-to-consumer (DTC) businesses with healthy and sustainable margins, a loyal customer base, and a focus on home-centric goods that are thoughtfully-made and design-forward. The financing included participation from existing investors Kleiner Perkins, RRE Ventures and Primary Venture Partners, as well as participation from new investors Victory Park Capital, HOF Capital and RSE Ventures.

We’ve been Gin Lane for over a decade. Today, we’re excited to announce the end of this chapter and the beginning of an exciting new one. We are closing our agency business and starting a new company, together, called Pattern.

Pattern, Formerly Creative Agency Gin Lane, Raises $60M To Acquire Direct-To-Consumer Home-Centric Brands; Announces Acquisition Of Gir

Pattern, Formerly Creative Agency Gin Lane, Raises $60M To Acquire Direct-To-Consumer Home-Centric Brands; Announces Acquisition Of Gir

Company Info