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Behavioral Intelligence Company ForMotiv Raises $1mm as Application Volume Explodes to over 100m

Jan 06, 2021•over 4 years ago

Amount Raised

$1 Million

Round Type

seed

Bryn MawrInformation Technology

Description

ForMotiv, a leading Behavioral Intelligence solution that helps insurance carriers and other financial service providers predict user intent, is announcing a $1 million seed round with participation from existing investors and DreamIt Ventures. The money will be used primarily for hiring to keep up with rapidly increasing customer demands after the number of digital applications analyzed exploded over 100x from 100,000 to 100,000,000 in 2020.

Company Information

Company

For Motiv:

Location

123 DEBARAN LANE

Bryn Mawr, Pennsylvania, United States

About

Intent Data + Real Time Digital Behavioral Science = Intuitive Online Experiences. As users engage with your digital forms and applications, they leave behind behavioral breadcrumbs that tell a story about their intent. ForMotiv captures hundreds of these unique behavioral cues, comprised of thousands of behavioral micro-expressions such as mouse movements, keystrokes, time spent, copy/paste, corrections, and 150+ more while a user is actively filling out a form or application. Our solution is able to read this “digital body language” and translate it into intent data to precisely predict user intent such as genuine, confused, or risky customers. From there, we enable companies to create dynamic experiences that adapt and nudge users, in real-time, based on their behavior to drive the desired outcome. We call this Behavioral Intelligence. Drop us a line to learn more!

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