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Float secured R208m funding from Standard Bank to facilitate the rollout of its card-linked instalment platform.

Mar 20, 2024over 1 year ago

Amount Raised

$208 Million

JohannesburgFinancial ServicesSoftware

Investors

Standard Bank

Description

Float, a BNPL startup, has received R208m funding from Standard Bank to support the accelerated growth plans over the next four years. The funding will facilitate the rollout of its card-linked instalment platform and bolster its market position.

Company Information

Company

Float

Location

Johannesburg, Gauteng, South Africa

About

At Float, we believe in a world where credit works for shoppers and not against them. Float offers shoppers a smarter way to pay with their credit card – by splitting big purchases in up to 24 bite-size, interest-free monthly payments. It’s all the perks of credit cards, but none of the cons. No extra credit, no applications, no credit checks – and no catch. Just shopping joy on their terms. At the same time, Float merchants enjoy more than 80% bigger orders and radically improved conversions. They also get direct access to 5 million pre-approved shoppers. Float’s instalment offering is fully customisable, giving merchants more control and flexibility than ever before. It’s all made possible by Float’s innovative technology, built on what we call ‘head-in-the-sky, feet-on-the-ground’ thinking. By giving their shoppers the most flexible, frictionless and financially responsible way to shop, merchants are partnering with us to build a new economy - where buying BIG, means paying small. Welcome to Float.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech