FitLab raised $65 million in a strategic financing facility led by Atlas Credit Partners to acquire a cutting-edge fitness equipment manufacturer and further integrate its customers' fitness journey.
Mar 06, 2024•over 1 year ago
Amount Raised
$65 Million
Newport BeachFitnessWellnessInvestors
Atlas Credit Partners
Description
Atlas Credit Partners provided a $65 million strategic financing facility to FitLab, with approximately $35 million funded at closing and $30 million of remaining availability. The financing supports FitLab's acquisition of a cutting-edge fitness equipment manufacturer, enabling the company to seamlessly integrate every aspect of its customers' fitness journey.
Funding Insights
Based on industry dataVC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech