Fitness App Fiton Raises $40M, Acquires Corporate Wellness Platform Peerfit

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Digital fitness and wellness company FitOn has raised $40 million in Series C funding led by Delta-v Capital, the company announced on Tuesday. The funding comes as the Los Angeles-based company hit 10 million users last year for its app, which offers personalized fitness and wellness programs. Cook says that by integrating Peerfit into FitOn, the company will be able to accelerate its enterprise business. The company will also dedicate some of the funding to expand its team and fuel growth internationally in both the consumer and corporate wellness markets. I founded FitOn in 2019 because I wanted to give people an affordable and inclusive way to approach wellness by putting themselves first on their to-do list.”Image Credits: FitOn In terms of the new funding, Cook says FitOn will use a portion of the investment to execute the Peerfit transaction and continue to invest in its enterprise product. Regarding the future, Cook says FitOn is focused on reducing barriers and empowering people to fully engage in their health and wellness.