logo
logo

Shoppertainment Leader Firework Secures Strategic Investment From Amex Ventures

Nov 09, 2021•over 3 years ago
Redwood

Description

Firework, the short-form video platform designed to bring a shoppable, livestream video experience to any website, today announced it received an investment from Amex Ventures. This investment comes in the wake of Firework's partnerships in the retail space, including an exclusive partnership with Albertsons Companies, one the world's largest food and drug retailers and parent company to over 20 well-known chains including Albertsons, Safeway, and Jewel-Osco.

Company Information

Company

Firework

Location

Redwood, Minnesota, United States

About

Firework is the world's leading immersive "shoppertainment" platform with shoppable video, live streaming commerce and monetization capabilities powering over 600 direct-to-consumer brands, retailers and media publishers worldwide. Pandemic-accelerated, Firework has experienced 10x year-over-year growth, bringing TikTok-like interactive video experiences to your own website or app. Firework enables its customers to create and host native, shoppable video content for engaging product discovery, seamless shopping experiences and ultimately, a deeper emotional connection with consumers. The company is backed by IDG Capital, Lightspeed Venture Partners and GSR Ventures, with over $100 million in capital raised to date. To learn more, please visit firework.com.