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Ewa, Which Taps Into Popular Media To Teach Languages, Hits 51M Downloads And 3.5M Maus And Raises Its First Outside Funding

Feb 22, 2022•over 3 years ago

Description

Online language learning continues to be a huge opportunity for startups, with the most engaging experiences meeting a surge of interest from consumers looking for more productivity out of the hours that they spend on their smartphones. In one of the more recent developments, a language learning app called EWA — which has built a media-based approach to language acquisition, with excerpts from films and TV, and books, to familiarize learners with vocabulary and speaking — has passed 51 million downloads and picked up 3.5 million monthly active users, and now it has raised $2.7 million in its first outside funding.

Company Information

Company

Ewa

About

Korneev said the startup is now turning to outside funding now both to meet the growth demands it’s now facing as it scales, and also to hire more engineers to build out features that it has long wanted to have in the app, including more social elements, gamification hooks, and a wider set of languages, with the current list spanning English, Spanish, French, German and Italian. Korneev said that this was an intentional choice the company made to try something different and more attuned to our modern times to bring in a different kind of language learner. The startup has a mass of developers based out of Russia but EWA itself is officially based in Singapore — something that Korneev said was very much intentional because it’s hard at the moment (understandably) for Russian startups to raise money from western investors. So when we ask our users, why do you use EWA, they answer, because it’s entertaining. A lot of startups are born out of pain, and this is how EWA started, too,” he said.