The startup partners with digital-first brands that sell on ecommerce marketplaces like Amazon, Flipkart, Meesho, JioMart, and others, and helps to scale them profitably. The firm saw participation from Village Global, 9Unicorns, Venture Catalysts, LetsVenture, Shiprocket, and marquee angel investors such as Emil Michael (ex-chief business officer at Uber), Vijay Shekhar Sharma (founder, Paytm), Kunal Shah (founder, CRED), Nimesh Kampani (cofounder, Trica), Sandeep Varaganti (chief executive officer (CEO) of Marketplace Reliance Retail), Abhishek Nag (ex-director, Netflix), Sony Joy (ex-vice president, Truecaller), MageHold (HongKong based micro fund), Moving Capital (Uber alumni syndicate), MyAsiaVC and a few others. The startup will use the funds raised in this fresh round to expand its team size, acquisition, and enhance its tech and operations. Evenflow is similar to Thrasio, a US-based company Thrasio that acquires third-party brands that sell on Amazon and helps build on their growth.