The startup said it will use part of the proceeds to push its regional expansion and to continuously develop solutions for its brands. In its first year of operations, the startup said it processed more than one million transactions and made 50,000 unique products available across Southeast Asia. The startup also plans to launch a new platform that will allow retailers to list their offline store inventory on the channel and easily fulfill orders out of the store, among other features. Etaily was founded in 2020 to provide content production, channel creation, and warehousing and fulfillment, among others.