The company says its personalized soundscapes increase focus by 7 times and decrease stress by 3.6 times if used regularly. Since its launch, the company has partnered with several artists to create soundscapes, including Grimes, James Blake, Alan Watts, Miguel and more.“Endel is first and foremost a technology that is built to help you focus, relax and sleep.” The company also plans to continue to produce content with artists and start collaborating with world-known scientists. On top of a 30% uptick in usage amid the pandemic, the company also saw a change in user behavior. Stavitsky says the company found that people were using Endel to work and study from home when they were having trouble concentrating. Founded in 2018, Endel has more than 1 million monthly active users and over 1.5 million monthly listening hours. The second is students, which Stavitsky said is interesting because Endel hasn’t intentionally targeted that demographic. The third major group is frontline workers, such as nurses and doctors, who come home after long shifts and use Endel to fall asleep faster. I think what we want to get to is a user opening Endel and seeing just one big play button and you press play and then it automatically sees how many meetings you’ve had today, what your heart rate is like, what the weather is like and then proactively shifts between soundscapes.