Emulait secures $3M in Media-for-Equity investment led by Mercurius Media Capital to enhance brand awareness across the United States.
Jul 30, 2025•8 days ago
Amount Raised
$3 Million
Round Type
seed
Investors
Willow TvNational Cine MediaAtmosphere TvTelevisa UnivisionSinclair Broadcast GroupMercurius Media Capital
Description
Emulait, a San Francisco-based science-led infant feeding brand, raised $3M in Media-for-Equity investment. The company aims to use the funds to accelerate its brand awareness and market reach among new parents and caregivers. Their flagship product, Emulait Bottle™, mimics the breast’s look, feel, and flow. Other products include smart warmers and feeding accessories to support healthy infant development.
Funding Insights
Based on industry dataVC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers