Elo Raises $5 Million In Seed Funding From Pro Athletes And Tech Luminaries To Pioneer A New Category Of Smart Nutrition Products

Elo, the Smart Nutrition company turning food from the leading cause of disease to medicine by harnessing the power of at-home testing, AI, and nutritional coaching, today announces $5 million in seed funding from over 100 founders, CEOs, and technology operators. Investors include Will Ventures, founded by former NFL player Isaiah Kacyvenski; Re:food, founded by Gustaf Brandberg; Petteri Lahtela, Founder of Oura; Robin Thurston, CEO of Outside; Ilkka Paananen, Founder of Supercell; David Helgason, Founder of Unity; Jeremy Bloom, former Olympic skier and CEO of Integrate; Ed Baker, board member at Whoop; Alex Biega, player on the Toronto Maple Leafs; and many more. The funding unlocks Elo’s ability to scale its operations, marketing, and product development efforts.