Amount Raised
$80 Million
Description
EDO, Inc. (“EDO”), a data, measurement, and analytics software company with a customer base encompassing top brands in all major verticals, advertising agencies and all major TV networks and streamers, today announced the closing of an $80 million strategic growth investment from Shamrock Capital, a Los Angeles-based investment firm specializing in media, entertainment, communications, and related sectors. The investment provides EDO with significant capital to scale its rapidly growing business in outcome measurement for Convergent TV by growing its world-class team, further enhancing its first-of-its-kind Ad EnGage Convergent TV analytics platform, and expanding its partner network of data sources. The investment comes at a critical moment for the advertising and media & entertainment industries as EDO meets the growing opportunity to apply the company’s pioneering data science capabilities to a changed landscape for consumer behavior and media measurement.